Online Marketing Tips for Automotive Businesses

Nowadays, businesses have endless options to market themselves. Ubiquity of internet is changing the marketing landscape dramatically. Digital marketing methods have been gaining wide acceptance due to its proven benefits and affordability.

Moreover, it levels the playing field for both small businesses and the corporate giants. What does that mean exactly? If you get the marketing methods right, then the chances of reaping profits and availing the maximum returns on investment are higher. Deciding the right marketing method, devising an effective strategy and implementing it in the right way is not easy as you think. You may need the professional services and expertise of a leading automotive advertising agency or experienced marketers, especially if you are a newbie in the digital marketing landscape. Let us check out some simple and easy automotive online marketing tips for increasing your business exposure and reach.

Publishing great content: Getting noticed on the noisy and competitive virtual platform is difficult. But the search engines can take your web presence to the top, only if you have great and valuable content for the audience. Publishing and sharing unique, appealing and relevant content on your website blog, social media or similar online platforms is one of the best automotive online marketing techniques to increase your search engine rankings by a greater extent. The more you blog or guest post, the more are the chances to drive traffic to your website.

Creating videos: High quality and visually appealing videos can be the most excellent way to connect with users. Consumers always prefer watching a short video rather than reading a long document of text information. Since it provides a quick overview of a product, automotive video production should be encouraged. YouTube, the most visited video sharing website has more than 1 billion users and half of the YouTube views are on mobile devices. Automotive video production and uploading it to YouTube can give your business a competitive edge in the market.

Leverage social media: Have you been making the most out of social networking channels? We all are well aware about the exploding popularity of social media websites including Facebook, Twitter, Instagram, LinkedIn and more. Creating a Facebook page, Twitter account or Pinterest boards can help you in improving your customer relations and interactions. Always make it a point to remain active through the social networking channels by sharing informative contents, posting latest business updates, announcing new sales offers and more.

Social media marketing or blogging is generally free, but it can be time-consuming. At the same time, traditional automotive advertising methods like print ads and TV commercials can be expensive. So, it is always best to devise an optimal strategy that combines the best of both traditional and digital marketing techniques.

Jobs For the Future – Automotive Industry

If you are interested in cars, you should check out jobs for the future in the automobile industry. With unemployment rates reaching all time highs, job security has become a priority for many individuals. The Automotive service industry has a variety of opportunities for those interested in a hands-on, service-oriented career. The right training is essential, however, and prospects are prizewinning for those who have completed a technical degree. The automotive industry is becoming increasingly sophisticated and technological, so proper training is important.

The automotive industry offers jobs that appeal to a wide range of interests, and options for development abound for those with the right training. Jobs in the automotive industry range from hands-on assist technicians to management positions. There are also opportunities for individuals to specialize in a specific area such as Paintless Dent Repair, Detailing, Engine Repair, or Customer Service. This list can go on and on.

One promising area of specialization in the automotive industry is in diesel engine repair and service. The Department of Labor reports that diesel engine technicians held a large number of jobs and are expected to grow through 2016. Usage of diesel engine vehicles is rising steadily, as more trucks and buses are utilized to ship freight across the country. And experts predict that the rising ingest of diesel engines in buses, trucks and increasingly, passenger vehicles, module render new jobs in the field. Another area that offers a whole new distinction of impact in moving sales and assists is the huge growth of alternative render vehicles. Faced with incredible pressure to reduce dependence on gas and reduce emissions, most automobile producers are today on a fast track to offer electric cars and hybrids. Alternative render vehicles open up a whole new area of automotive jobs. For those graduates who hit had the proper training in hybrid engine maintenance, electric cars can offer enthusiastic career opportunities and long-term job security.

Styles of Automotive Lifts Available – Get Car Lifts That Meet Your Needs

Automotive lifts come in a large number of different styles. Some are designed specifically for small garages while others are made for large, professional garages. In both of these categories, some styles are built with long-term storage in mind. Here are a few of the different styles of car lifts you might be looking at.

Post Style Automotive Lifts

Two-post car lifts are a popular choice for most home garages because they use a small amount of space while still handling many different styles and sizes of vehicles. Symmetrical two-post lifts have two posts across from each other with stabilizing bars in the opposite direction to hold it steady centering the vehicle’s weight. Asymmetrical lifts have rotated posts with weight towards the front. The biggest difference between the two styles of lifts is that asymmetrical lifts allow access to the interior of the vehicle while a symmetrical style is better equipped to lift rear heavy vehicles.

Four post automotive lifts are commonly used for long-term storage and can lift heavier vehicles. This is because the additional two posts make them more stable. Unlike their two-post counterparts, vehicles are driven onto the lift. They are often found in the home garages of automotive enthusiasts, and even on antique and car show floors. Auto dealers often use this style for the vehicles in their showrooms.

Scissor And Parallelogram Lifts

While their design does not make them a wise choice for storage purposes, scissor lifts are ideal for working underneath a vehicle in a home garage. They often have a bigger price tag than post models and require more space. However, they give mechanics the space to work in the centers of undercarriages and are particularly convenient for larger vehicles such as buses.

Hydraulic Car Lifts

Mechanics who use their automotive lifts frequently often select this style. These models utilize the power of hydraulics to raise and lower a vehicle. Hydraulic lifts provide an added level of safety along with their ease of use. Specifically designed liquids that are run through cylinders and pumps power the action.

Some models combine the power of electricity with hydraulics. These are the most popular types of automotive lifts available since the power runs the hydraulics. They have great stability for storage and work quickly and easily enough for frequent professional and amateur mechanics as well as some professional storage companies.

Mechanical And In-Ground Lifts

These are similar to hydraulic styles without the hydraulics to raise and lower the units. Rather than liquids and cylinders, this style requires the use of locks, screws, bolts, and wrenches to lift. These models are inconvenient to use. Since hydraulic models are not priced much higher than mechanical styles, this option is often left behind.

In-ground lifts are space saving and convenient, however, these features come with a bigger price tag. These are the styles seen in big repair shops. The lift is stored at a level that is level with the floor so that cars can be parked on top overnight. They also work well for commercial applications because they add floor space when they aren’t being used to prevent damage caused by crowding.

Specific Use Models

Space-saving garage models are reserved for the indoor storage of multiple vehicles. These car lifts give the user the benefit of storing one vehicle on top just inches from a second one stored underneath. Showcase lifts have added features and appealing finishes. They are designed to complement the vehicle they are storing specifically for show purposes. They are often seen at places such as professional car shows and auto dealers. Both the garage and showcase units come in a few different styles.

These are just a few of the many different options for automotive lifts. A style has been created to fit into industrial and home garages. Some have added stability while others are great for quick jobs. When selecting car lifts for the jobs you have in mind, there is sure to be a style you can be confident with.

Automotive Insurance for Teenagers – Protect Your Teen Driver

Before getting automotive insurance for your teenager, be sure that he or she is eligible to get a valid drivers license. This is one of the requirements for them to get insurance coverage. It is known that every licensed individual in your household should be listed on your auto insurance policy, unless they have their own policy.

As parents, for sure you are concerned with your teenagers and if possible, you want them to be safe always and need some protection when in time especially they just got their driver license; they want to drive cars either your parent’s car or friend’s car and knowing that most teenagers belong to the risky categories.

Most of the teenager’s ages 16 up to 19 are prone to accident since they drive aggressively and want to have a race even on the road. Most of the accidents on the road are mostly teenager and parents need to invest double money for their auto premium. It is better for the parents to include their teenager children in the same policy rather than get them a separate policy.

If you buy a car for your teenager, buy the slower speed type of car to be safe and as well as have a lower premium policy with liability. Always remind your teenager children to obey traffic rules and if possible, avoid having tickets for traffic violation. Remember that there is no better way to avoid accident and save some money than responsible driving.

Remind your teenager that no matter how good driver they are, accident will come unexpectedly without knowing so always be careful and if possible, when they are on the road tell them to focus and not to use any cell phone while driving.

Teenager automotive insurance is very high in premium so to get a lower premium, they need to have a good driving record in their driving school and in their academic or have high grade in their school. Install some device on their car if they have a car such as alarm, and other device to lower their premium.

Actually, it is cheaper if parents add their teenager in their policy since most of the insurance company won’t charge an additional premium not until they are a license driver. The reason why teenager drivers insurance is expensive it is because teenagers have higher accident rates.

Parent should be a role model of their teenager since most teenagers imitate their parents. Always remind your teenager to wear their seatbelt when driving since most teenagers don’t like to wear seatbelt when they drive. Teach your teenagers what seatbelt can do when they meet an accident.

Actually the cost of the automotive insurance for teenagers depends also on several factors and one of it is when you are driving a sports car rather than driving a slower speed car. Although driving a slowed speed car is not appealing, it can help you avoid an accident.