Automotive Reviews and Skeptical Journalism

When we hear the words ‘automotive reviews’ we think of comparative tests, investigations, technical details, advantages and disadvantages of a particular car model. People are most interested in automotive reviews when they are about to purchase a vehicle. This is an important decision for the potential buyer since the car may remain in his/her possession for many years. Actually, statistics say that the purchase of a car is the second largest expense for many people. In developing countries, the situation is even worse than that, as choosing a certain car is sometimes a life commitment for those people. Under these circumstances, automotive reviews are a must. No automobile is to be purchased without having consulted its review.

Automotive reviews are useful for all kinds of customers, from those are simply interested in buying a cheap car with good gas mileage to those who are mostly interested in design and comfort. To all these people the purchase of a car may appear as a very challenging experience, since the auto market is vast and the lack of experience can prove to be a serious drawback. Needless to say all those interested in purchasing a car should follow the latest automotive news in order to keep up with what is new in this vast and complicated area. However, automotive reviews cannot be found on television every day, nor do they appear in newspapers. Moreover, specialized media, such as auto magazines, which are issued weekly or monthly, may not give the automotive reviews you need when you need them. Therefore, a good source of accurate and reliable automotive reviews is the Internet. Automotive blogs are full of information with and about cars and many related topics. In addition, you get more than statistics or official figures, because people like you have posted their comments or facts from personal experience on those car blogs. Sometimes this beats all automotive reviews.

As we have stated before, there are many sources of automotive news and reviews. The problem is that some of them may not be as reliable as we think and this can be damaging to the consumer. There are times when the interests of certain companies stand in the way of giving consumers honest advice. A good share of criticism is not a must have for automotive reviews. However, skeptical journalism is proof that the consumer’ s best interest is at the top of the priority list. Auto magazines present a lot of automotive reviews because that’s their line of work, but they will rarely point out possible flaws of automobiles.

Everyone will agree that in the auto magazines or TV shows, the automotive reviews sound a little too good to be true. You can check out the latest automotive news in magazines and on TV shows, but as far as the reviews are concerned, you should only trust what you see with your own eyes. This may turn out to be a little difficult at times, but fortunately we live in the technology era, and seeing it for yourself is now possible on the internet. If a car reviewer speaks of some less appealing features of a certain automobile, there’s the chance of actually seeing them by means of multimedia. Criticism equals bad publicity, so when it comes to magazines or television shows, there’s a good chance that the consumer will be deprived of his right to be honestly and correctly informed. Therefore, the internet remains the most reliable source of both automotive news and automotive reviews.

Role of an Internet Marketer in Creating Custom Websites For Automotive Businesses

It is found that the number of customers visit Internet before buying a car is surprisingly more than what generally perceived. According to JD Power and Associates 2008, 80% of customers search Internet before buying a car. More customers use Internet to research and purchase cars shows the need for an effective customized website to seize the opportunity.

A unique customized website that can give desired results requires effective Internet marketing strategy. A customized website which created with the help of an Internet marketer incorporates your automotive dealership’s own unique brand image. It should be informative, user friendly, and visually appealing to generate leads.

Informative:
As the website creates first impression about the business for your customer, it is important to make sure that your core message is displayed across the website. The core message can be any of these – quality products, reliable service, dedicated staff, roadside assistance, warranty etc. A reliable Internet marketer gives the required inputs that are specific to your business and market, with all the information a customer needs.

User friendly:
Customers always prefer a website that is user friendly. To become a unique auto dealer and to increase the response from the potential customers, your custom website should be user-friendly. A reliable Internet marketer uses some of latest tools according to the current market trend to make your customized website user friendly not only for your potential customers but also for you and your business.

Visually appealing:
A reliable Internet marketer creates unique custom website that incorporates every thing about your business in high-end graphics, voice, video, animation, and 3D images wherever required to create a strong web presence for your website in the market online. This enables to create a consistent visual appeal for your brand in your customers’ mind. Unlike a website created using some built-in ineffective templates, a unique custom built website nourishes trust in your products and services.

Lead generation:
A lead-generating web site is a vital tool, which places you ahead of your rivals in today’s competitive market. Customized websites generates leads from the best potential customers on the web. A reliable Internet marketer specializes in building search engine friendly web sites which drives traffic to your website and converts them into phone calls and e-mails.

In order to gain a competitive advantage over your competitors, you need to look for a reliable Internet marketer to create high quality custom websites, which creates a positive image for your dealership and increases customer loyalty and sales of your company.

Curious About Getting In Gear With An Automotive Franchise?

What has your lifetime obsession always been? What’s your passion? Would it happen to involve working with cars or constantly placing yourself around the roar and rumble of automobiles? If so, why not look into the promising prospect of partaking in the ever-expanding world of automotive franchises? Especially if you’re a business savvy or entrepreneur-driven individual who’s main interest lies in automobiles themselves, the opportunity of getting in gear with an automotive franchise might just be the catalyst you’ve been seeking to spur your own self-enterprise pursuits.

Engine-Roaring Basics On Automotive Franchises

With a considerably slim start up investment and a plethora of rewarding benefits, what better time could it possibly be to put the pedal to the metal and start cruising your way down the triple-crown highway with an automotive franchise kicking back in the passenger seat next to you? What are you waiting for? As it stands, franchises in general are spreading like wild fire and consumers are taking notice toward the opportunity, substantial earning potential and overall appeal of becoming a business owner.

And depending on where your automotive interests lie, the possibilities in different automotive franchise ventures can vary greatly. Say you’re more inclined toward car maintenance, or car repair, or automotive parts or automotive insurance; any and all of the aforementioned can lead you to selecting a specific and quite successful automotive franchise.

Considering Options and Finding Your Automotive Franchising Niche

When deciding on which automotive franchise would be best for you, there are many factors you should take to mind. Clearly, you should have interest in cars and the automotive industry. If you don’t then why would you consider running a business in which you have no prior experience or any knowledge in whatsoever? That said, and assuming you are indeed interested in automotive topics, then what should be considered next are overall start up costs. Typically, start up costs for an automotive based franchise can range anywhere from $10,000-$20,000 dollars, which is, looking from a long-term business perspective, a tiny investment for future and monumental gains and growth potentials.

And of course different automotive franchise types -that is, what services and/or products each offer- can vary greatly in terms of investment costs. So, it’s important to conduct some research and shop around for your best option.

Working With Brand Names or Not? It’s Suggested You Do

Thinking from the perspective of a consumerist mindset, opting to pick an automotive franchise backing a specific brand name might be a great business move. Now, of course, the initial investment costs would be a bit heftier than a standard, lesser-known franchise, but in the long run, brand names are reliable and workable, ten-fold. Customers will flock to franchises with names they’re familiar with or have heard good things about; take this to heart as it will assuredly make your automotive franchise venture a huge success.

It simply boils down to one thing, assurance. And consumers seek this at all costs. A solid, preexisting reputation through your selected automotive franchise brand will almost immediately provide you with a consistent and frequent client base.

The Progress of Automotive CRM for Car Dealerships Around the USA

CRM (Customer Relationship management) is the strongest and the most efficient approach in maintaining and creating relationships with customers.

Dealership CRM Equals Profit Increase

That is the reason why Automotive CRM should make up a big part of your dealership business. Collaboration and vehicle personalization can create not only profitable customer relationships, but can drive brand loyalty by appealing to an individual’s need for self-expression.

Tactical efforts to improve customer experience are important. But, the fundamental challenge in the current automotive industry is its inability to consolidate customer touch points (vehicle purchase, sales satisfaction index [SSI], Captive Finance, warranty, CSI, customer pay service) into a single customer-centric view. Without this singular view, customers are bombarded with often conflicting messages and offers from the OEM, the Dealer and the Captive Finance source, which invariably drives down credibility and damages the overall brand experience.

An Automotive CRM System will Save Your Car Dealership

As a result, dealerships are losing share of the aftermarket. According to the AAIA, in 2008, dealerships’ share of the automotive aftermarket fell to below 30%, the 6th consecutive year of decline. This not only impacts short-term dealer profitability, but long-term re-purchase consideration and loyalty as well.

In today’s challenging economic times, dealerships and OEMs can’t afford to lose loyalty or vehicle sales. Installing a Dealership CRM system can definitely improve the situation and help in challenging the new ways of marketing and business in an efficient manner. Maintaining customer relationships and customer loyalty to a brand is essential to not only prosper but to survive.

An Increasing Demand from Informed Car Buyers

As a proven fact, more and more car shoppers today take the time to do a complete research on a particular vehicle and its benefits such as warranty, safety, economy, service and many other aspects. Car dealers have to be prepared to present hard facts on how they will keep track of the customers’ needs when it comes to service appointments, re-purchase opportunities, leasing contracts, etc.

No more will car salesmen, parts and service folks forget that “Mr. Smith” has a 10,000 mile service appointment coming up or that their leasing contract is about to expire, etc. As a matter of fact, having an Automotive CRM provides an additional feeling of confidence and trust from any current car shopper.

We have to go back to the basics. A happy customer is always a returning customer.

3 Tips for Better Automotive Radio Commercials

Everyone has an opinion on what makes an automotive radio commercial “effective”. Some will swear that having a loud announcer shouting at the top of his lungs (to the point of blowing out his voice, or having a stroke) is the only way to go. Others will take the more subtle approach of “honesty and integrity” with a low key announcer who wounds like a grandfather ready to pass around a bowl of Werther’s Originals after he tells you about the low APR financing for 3 years. Still, some others will go for the varied approach, of humor, honesty and all out over the top loud mouth announcers.

At the end of the day what is the most effective approach for an automotive radio commercial? It really needs to show the feel of the dealership.

Quite honestly, I absolutely detest the sound of an announcer screaming sales figures over a pounding anvil, but guess what – for countless dealerships that deal in high volume and a circus environment every weekend see great success with this approach when advertising on a very heavy and consistent level.

If a dealership is smaller, more hands on and is not packed with clowns, inflatable jump pits and sales people running around like rabid chickens the feel of the commercial should not be crazy and over the top either. The laid back, trust feel is what needs to be reflected in that automotive radio commercial. The point I’m getting at is: Your automotive radio commercial needs to show what and who you are.

Consumers looking to buy a car have their B.S. meters on full blast, the second they get a whiff of something they think doesn’t smell right, you can lose them. So keep your radio advertising reflective of the dealership this means:

  • Make the commercials sound like the dealership. If you are a party, make the commercials sound like a party. If your shop has more of a coffee shop feel going, lay off the crazy gimmicks and keep it more real.
  • Know and accept that you won’t appeal to everyone. There is an audience that will respond to each of these approaches. One will relate to you and your approach. When they come through your door – Treat these people with care, because they naturally gravitated to you in the first place.
  • Don’t do what your competition is doing. If there already is a big screaming car guy in town, don’t be that guy. You can still be lively and fun, but don’t be the screaming guy. Same is true of any other angle. Don’t try to imitate the competition, it will only help them and hurt you. People will think your ads are for them and not you.